Handel’s Ice Cream opens new Hurst shop as North Texas expansion continues

By AI, Created 5:16 PM UTC, May 18, 2026, /AGP/ – Handel’s Ice Cream is set to open a new location in Hurst on May 21, adding to its Texas footprint with a 1,850-square-foot shop near the Hurst Justice Center. The opening brings 48 flavors, delivery, catering and a free-ice-cream promotion for the first 100 guests age 18 and older.

Why it matters: - Handel’s is deepening its North Texas presence as consumer demand for recognizable dessert chains stays strong. - The Hurst store gives local customers another option for hand-scooped ice cream, delivery and catering. - The opening also extends a brand with national scale into a new community.

What happened: - Handel’s Ice Cream will open a new store in Hurst on Thursday, May 21, at 11:00 a.m. - The shop is at 6100 Precinct Line Road, near the Hurst Justice Center. - The first 100 guests will receive free ice cream for a year. - Guests must be 18 or older to qualify for the promotion. - George and Cameron Summers own and operate the Hurst location.

The details: - The Hurst shop is 1,850 square feet. - The store will serve a rotating lineup of 48 flavors. - Menu offerings include classic flavors and seasonal creations. - Customers can order through DoorDash, Uber Eats and Postmates. - The location will also offer catering. - Store hours will be daily from 11:00 a.m. to 10:00 p.m. - Cameron Summers has six years of franchise experience with Wingstop. - George Summers is a veteran and has 28 years of experience in physical therapy and business ownership. - The Summers family lived in Columbiana County, Ohio, for more than 20 years and grew up with Handel’s as a household staple. - Handel’s ice cream was also served at Cameron Summers’ wedding, where guests responded positively. - More information is available on Handel’s Hurst location page.

Between the lines: - The Hurst opening leans on personal nostalgia as much as franchise expansion. - The Summers family’s Ohio ties suggest the store is being positioned as a local gathering place, not just a retail outlet. - Handel’s is using a familiar mix of limited-time flavors, delivery access and a large opening-day giveaway to build early traffic.

What’s next: - Handel’s Hurst will begin serving customers immediately after the May 21 opening. - The company continues to expand its franchise system beyond Texas as it grows past 175 locations in 20 states. - Handel’s is also actively promoting franchise opportunities through its website.